The Living Portrait of NYC
Citizens Bank
The Living Portrait of NYC: a data-driven immersive experience about NY life.
To launch the Citizens in one of the world’s most competitive markets, we built a brand experience made for New Yorkers. Inside a 10,000-square-foot space, four interactive rooms combined striking data visualizations, directional audio technology, and intimate documentary stories from across the city.
I worked on art and design for the promotional campaign, driving attendance from celebrities, NYC council members, and press including The New York Times, Bloomberg and Time Out.
Role
Art + Design
Made with
Chris Beresford-Hill (CCO)
Jon Wagner (ECD)
Will Montgomerry (CD - Art)
Martha West (CD - Copy)
In Collaboration with
Radical Media
The actual experience
Room 1: The Data Portrait
Invited people in with factual data visualizations on how New Yorkers live, love, work, eat, sleep, spend their money and their free time.
Room 2: The Audio Portrait
Used directional audio technology in projected beams of light to allow visitors to listen into “only New York” stories on 15 different themes.
Room 4: The Personal Portrait
Invited visitors to share their own New York journey in personal story booths and add their own picture to the living portrait of the city.
Room 3: The Multimedia Portrait
Projected 24 hours of city life and thousands of New York stories in an emotional, nine-minute documentary.
Awards & Recognitions
D&AD: Data Visualization, Graphic Design - Graphite Pencil, 2023
D&AD: Installations, Spatial Design - Shortlist, 2023
One Show: Data Visualization, Design - Merit, 2023
One Show: Experiential & Immersive, Creative Use of Data - Merit, 2023
Clio: Audio, Use of Technology - Shortlist, 2023
LIA: Experiential Design - Silver, 2023