A campaign with an unusual request: to set our work on fire.

For outdoor lovers, we created Pyrotechnic Posters, black prints hiding illustrated worlds you could only reveal with a Zippo. Touch the flame, and thermochromic ink exposed animals lurking in a forest, cave, and swamp.

The idea came to life as an interactive installation at the Zippo Museum and as influencer kits sent to outdoor influencers, reaching 5.9m people.

Role
Concept + Art

Made with
Menno Kluin (CCO)
Jon Wagner (ECD)
Will Montgomerry (CD - Art)
Martha West (CD - Copy)
Brian Gartside (Head of Design)
Peter Hahn (Associate Design Director)

Illustrations
Illusion CGI