Two Cents
Citizens Bank
Brand Campaign: Make Sense of Your Money
There are a lot of opinions out there about what you should do with your money. We wanted to show that Citizens isn’t just another financial opinion, but one that can help you make sense of, as the spot says, everyone’s two cents.
Role
Concept + Art
Made with
Cory McCollum (Partner - Copy)
Jon Wagner (ECD)
Directors
Nono + Rodrigo
Awards & Recognitions
Little Black Book: Citizens Helps You Gain Financial Clarity With New Campaign
🚨 The highest-performing Citizens spot in testing to date 🚨