Two Cents
Citizens Bank

Brand Campaign: Make Sense of Your Money

There are a lot of opinions out there about what you should do with your money. We wanted to show that Citizens isn’t just another financial opinion, but one that can help you make sense of, as the spot says, everyone’s two cents.

Role
Concept + Art

Made with
Cory McCollum (Partner - Copy)
Jon Wagner (ECD)

Directors

Nono + Rodrigo

Awards & Recognitions

Little Black Book: Citizens Helps You Gain Financial Clarity With New Campaign

🚨 The highest-performing Citizens spot in testing to date 🚨

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The Living Portrait of NYC – Citizens

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