The Flame That Lasts A Lifetime
Zippo
Showing Zippos are forever even when love isn’t.
One of Zippo's main features is that their lighters are guaranteed for life. So for Valentine's Day, we brought that feature to life in an unexpected way: by showing couple's in which the 'flame' is clearly no longer there.
Role
Art
Made with
Menno Kluin (CCO)
Jon Wagner (ECD)
Will Montgomerry (CD - Art)
Martha West (CD - Copy)
Brian Gartside (Head of Design)
Photographer
Ale Burset
Awards & Recognitions
One Show: Craft, Photography - Merit, 2024
One Show: Newspaper, Series - Merit, 2024
AdAge: Zippo’s Valentine’s Day Ads Say Its Flame Lasts A Lifetime, Even If Yours Doesn’t
Little Black Book: Zippo Lighters Keep The Burning Flame Of Love Alive For Valentine’s Day
Design Taxi: Zippo’s Valentine’s Day Ad: “Our Flame Lasts a Lifetime”
Design Rush: Relationships Need Flames In Zippo’s New Campaign
Media Post: Zippo Lights A Flame For A Gift That’s Always Hot