When people think of Kraft Singles, they think classic American grilled cheese. But that iconic square does more than melt between 2 slices of bread.

By embracing the product’s unmistakable shape, we built a campaign around the idea that the square is secret ingredient behind America’s favorite dishes.

Role
Art

Made with
Laura Osborne (CD - Art)
Jono Flannery (CD - Copy)
Lannie Hartley (Senior Copywriter)
Andrew Chin (Senior Art Director)
Caro Soto (Partner - Copy)

Directors/Photographers
The Voorhes